We build complex digital products
15+ years in UX/UI, product management, and analytics. Now AI-powered, so your product can move from concept to a testable prototype in days, and to a clean engineering handoff in weeks.
Summary
Project setup and proposal after 30-min zoom
6-step development flow
Discover
Intake, analytics, interviews, competitive scan.
We use Claude and Notion AI to compress desk research and synthesize interview transcripts; decisions stay human.
Frame
IA, user flows, success metrics, and testable hypotheses.
Scope and shape pressure-tested in Miro and Figma before any pixels or code.
Prototype in code
AI-generated interactive prototypes via Claude Code or Codex — real clickable flows in days, not static mockups.
Scope and shape pressure-tested in Miro and Figma before any pixels or code.
Validate
User sessions on the live prototype, stakeholder review, measurable hypothesis checks. Evidence before engineering spend
AI helps analyse sessions, humans decide.
Design & system
Production UI, design system, tokens, and components wired back into the prototype repo.
We invest system effort where validation proved it matters.
Handoff & ship
Engineering inherits running code + Figma + tokens + Jira tickets, not a file drop.
We stay embedded through build in Cursor, Jira, and your review cadence.
Not AI-generated screens shipped to production. Not prompt-chained UI with no system behind it. A disciplined UX process where AI compresses the distance from hypothesis to testable product — so senior designers spend their time on judgment, systems, and engineering partnership.
Services
Embedded product partnership
Integrated with your product and engineering team, working in Scrum/Agile with sprint planning and daily standups. Senior designers support research, UI, design systems, and delivery through an AI-accelerated workflow.
From $55 / hour
Rapid prototype sprint
Focused 1–2 week sprint with fixed scope, resulting in an AI-generated interactive prototype. Ready for user, team, or investor review, with the prototype repo and Figma handed over at the end.
$65 / hour or fix
UX audit
Expert review of your web or mobile product with a prioritized checklist covering UX, UI, conversion, and accessibility. Delivered async in 3–5 business days, with the option to extend into a prototype sprint or ongoing partnership.
$450
Hi, my name is Andrey Ivanov. I’m the founder and project lead at Think & Go.
Together with a compact team of designers, researchers, and product managers, we build great digital products — no bureaucracy, just efficient workflows and deep expertise.
Project setup and proposal after 30-min zoom